We all know that social media is a great tool for connecting with current
and potential clients. Are you really using it to your advantage? How do you
connect with your target audience in a meaningful way that will help them
and turn them into clients? Here are a few tips that might help.
1. Go Where They Are. Your potential clients are hanging out somewhere
online. It might be on Facebook, Twitter, LinkedIn, Google +, Pinterest or a
host of other channels. You just need to figure out where they gather and
meet them there. I know there are a lot of options but just choose one or
two of these to start that captures your audience. Learn what you can about
that social media avenue so that you’re in the right place at the right
2. What Do You Have in Common? Social media offers us the opportunity to
find out more about our customers on a personal level. Maybe you both like
fishing, love dogs or adore your children. Reach out to them and have
discussions about these topics. It helps to make this personal connection
so that they see you as a real person and not just someone trying to sell to
them all the time.
3. Be Helpful. Remember that you are here to serve them. You want to
provide meaningful information while making these connections. Answer
questions and offer advice on forums and other such places. You can also
collect the advice and answers and create a blog post or product that will
help them even further. Your audience will appreciate your support and see
you as an expert.
Those are just three small ways that you can make more meaningful
connections with your target audience using social media. What are your
favorites? I’d love to hear your thoughts on the ways I’ve mentioned as well
as other ways.